Abstract:

Customers and as well consumers, are not satisfied only with simply buying, or receiving just a product, or a service. They seek and want even more. They want a real and a genuine experience that more and more companies are trying to offer, lest the cognitive dissonance should appear, or be imperceptible. The economic value has changed during the years, from: commodities, goods, services, experience and reach transformation. Transformation can be acknowledged as the higher interconnection between a company and its stakeholders.