Abstract:

In today's rapidly evolving digital landscape, the significance of visuals in capturing the attention and engagement of consumers cannot be overstated (Smith, 2020). Within this context, product design stands out as a pivotal marketing strategy (Jones & Brown, 2019). It goes beyond mere aesthetics, serving as a tangible reflection of both the product's identity and the message it conveys (Williams, 2021). As businesses strive to create compelling narratives around their offerings, the role of product design has expanded, encompassing not only the physical form but also the digital representation of products (Clark et al., 2022).