Abstract:

Today the use of international marketing by companies in their commercial activities is becoming a necessity. The study of international marketing is especially relevant for Russia. However, when developing foreign markets, the company cannot limit its activities to the use of classical marketing tools, since new conditions and criteria for doing business appear, related to the national, cultural, economic and other characteristics of potential partner countries. Taking this circumstance into account, marketing activity becomes a reference point, a foundation on which the production process at the enterprise is built.