Abstract:

A condition for the functioning of modern catering companies is not only offering an attractive service product, but above all, using modern promotional tools. On March 12, 2020, the World Health Organization reported that a significant increase in SARS-CoV-2 coronavirus cases, causing a disease known as COVID-19, was high enough to call it a pandemic1. In view of this situation, most governments in the world obliged catering companies to stop providing their services in their current form, i.e. on-site service. The introduced regulations have allowed for the provision of catering services, however only in the form of delivery to the customer, personal collection by the customer (the so-called takeout) and drive-thru. In the current situation, the importance of the Internet in the context of access to information has increased even more. Moreover, e-promotion has become the only way catering companies2 can reach customers, which in turn provided an opportunity for providing any kind of business and surviving on the market until restrictions on the provision of on-site catering services are lifted.