Abstract:

The design of a quality web site, as part of ebusiness strategy, has become a key element for success in the virtual market. This article analyses the main factors which must be taken into account when designing a commercial web site, concentrating on the case of Aceros de Hispania company. We have calculated the Web Assessment Index (WAI), proposed by Miranda and Bañegil (2004), by studying the features which determine web site quality: accessibility, navigability, content and speed. The results obtained provide several lessons which should be borne in mind when designing a commercial e-strategy.