Abstract:

This study identifies how website categories and features, presentation, navigation, and design, have changed over time in Fortune e-50 companies’ context. According to the assessment given by sixty-four business students, Fortune e-50 companies have improved the three website categories: presentation, navigation and the content of their sites. The most important content categories were found to be Informational, followed by Customer Services, and Customer Sales, which were improved very significantly during the study’s time period. The results of this study suggest that three industry groups of Fortune e-50 companies have changed their business strategy from “pure brick” to a “brick and click one.”