Abstract:

Corporate image is vital for competitive edge in today’s business market. External outlook determines who is willing to invest in or do business with an organization. In this paper, we attempt to examine how social responsiveness by a firm influences its corporate image, which ultimately lead to organizational growth. Ten (10) open ended interview questions were administered to fourteen (14) randomly selected managers across seven (7) manufacturing firms in (using Kappa’s inter-rater reliability), corporate social responsibilities such as grassroots and start-ups business empowerment for youths and women significantly influences the image of the firms. The study focused only on manufacturing, implying that advertisement will only be added advantage for socially responsible firms, as they already will possess the right image to drive desired business growth.