Abstract:

Currently, the urgent problem of managing the development of socio-economic systems is the search for optimal mechanisms and methods for organizing internal resources and potentials with the ability to adapt flexibly to a dynamic external environment. Therefore, new methodological approaches are needed to evaluate and manage the processes of integrating the potentials of a balanced development of enterprises, taking into account the characteristics of external impulses that affect the development of the economic system. The aim of the study is to find approaches to improving the management of enterprise development through the organization of processes of integration of potentials and their balancing in development indicators.