Abstract:

Conventional indicators for the measurement of economic and financial performances are mainly represented by rates of return, which express, as a percentage, the company’s profitability, whereas economic value added is given by the difference between the value of net sales and the sum of operating expenses, taxes and invested capital. Starting from these concepts, we aim at accomplishing a comparative analysis of the situation and financial performances for three companies in the services sector, listed on the Bucharest Stock Exchange, based on the financial statements for 2007 and 2008, both in terms of traditional indicators and the modern indicator, economic value added. The main goal consists in the elaboration of a range of conclusions on the convergence or divergence of the two approaches, conventional and modern, from the point of view of practical results.