Abstract:

The research aims to reflect the changes the paradigms in the context of internet technology development. There were taken into consideration realities and current economic conditions, development of the Internet as a global technical architecture and interaction between producers, industry and consumers, all contributing to a new form of collaboration, distribution, promotion and global business. The present research emphasizes the issues brought by innovation to a particular industry and the switch of paradigm in terms of business trend when assessing producers, consumers and the industry itself. The internet offers a wide variety of platforms, applications, websites, online discussion forums, specifically built for each dimension of the industry, delivering products and services to those interested to use them either for business or private purposes. Within the context of the present paper, the transfer of technology refers particularly to change between two generation of technology, not to transfer of intellectual property.