Abstract:
Current trends of development of a world and national financial system are connected with loss of monopolistic situation by banks in the market. Such changes promote the increasing penetration on the financial market of non-bank institutions and also to aspiration of banks to partnership with startups and the technological companies for deduction of clients in the conditions of competition strengthening. It is natural that the bank sphere is one of the most mobile and subject to innovative changes to the business directions. By means of digital innovations and also modern financial technologies not only strengthening of a bank competitive position, but also the necessary level of safety of banking business, both for the most credit institution, and for her clients is reached.