Abstract:

Consumers find mobile and online shopping very convenient and cost effective. Online shopping would secure greater ubiquity and scale, given the current global pandemic. Different apps and web sites provide the appropriate platform for ecommerce transactions, medical needs through telemedicine, and entertainment through online movie streaming and gaming. This paper examined different types of these virtual interactions and created a scheme to allocate different kinds of consumers based on dimensions of their shopping habits and tendencies. Following the study’s classification scheme, different types of shopping behavior emerged based on a sample of consumers surveyed. The results would be of benefit to business managers and app developers, resulting in richer online experiences for their target markets.