Abstract:

Our study contributes to understand (include) the reasons which urge an individual to create a company. The methodological approach which we chose, is the qualitative approach, we resort  to semi-directive conversations on a sample, constituted by eighteen entrepreneur in the Tunisian context. In our results , we identified in the answers of our sample four main reasons which incite an individual to create a company namely: the taste to be independent, the desire to begin  and to face new challenges, the unemployment and the increase of income. But, the reason the most quoted in our sample is to gain   more money, to have a luxury life and to reach more materialistic goals.