Abstract:

The adoption of social networks has introduced a new set of components for the e-commerce environment. Fisher (Fisher, 2010) divides these components into six categories. In this article, we try to identify and discuss the different dimensions and items for each stage of the procurement process in the social e- commerce. Semantic analysis on in-depth interviews conducted during a qualitative study using TROPES software has enabled us to validate the six stages of the purchase decision in the social e- commerce and explore these six items dimensions, namely the identification of needs or desires, brokerage products, merchant brokering, purchase decision, purchase and evaluation.