Abstract:

Tourism is an area of vital interest to the Portuguese economy, having been, in 2019, the largest export economic activity in the country, accounting for 52.3% of services exports and 19.7% of total exports, having tourist revenues recorded an 8.7% contribution to Portuguese GDP (INE). Low density regions such as the territories of Vale do Côa, which, in their absence, would face great difficulties to develop are essential factors for development. The Tourism Strategy 2027 identified people as the main assets (single cross-cutting asset), differentiating assets (such as climate and light, history and culture; the sea; nature; water), qualifying assets (gastronomy and wines; events artistic, cultural, sports and business) and emerging assets (well-being, living). Tourism can take on a double dimension in these territories, on the one hand, constituting itself as a method of dynamizing and changing space, implementing new social and consumption patterns, generating new practices and multiple impacts, on the other, boosting local tourist resources (natural, heritage and cultural), beneficially contributing to the local economy. Promote Regions is a multidisciplinary challenge. This paper present a contribution-approach to promote regions heritage through a IT solutions based on mobile devices and making a restaurant digital menu a window to the promotion of reginal material and immaterial heritage, business promotion and cultural education, using the Côa Museum restaurant as a start point.