Abstract:

Youth entrepreneur is one nation strategy to develop its economic and social development.  Extensive research has been conducted to examine student's intention to become entrepreneur. Specifically, a great deal of research on entrepreneurship have been conducted to explore and predict various factors that influence youth intention to become an entrepreneur. However, limited research has been examined to understand youth intention to quit as entrepreneur, especially in Indonesian youth context. Young entrepreneur have inherent characteristics such as lack of experience, skill, and some of them are mentally not stable in working such as easy to change their jobs. In other words, today they want to be a boss with their start-up companies, but they also want to work in multinational companies as it will be perceived as more proudly.  Therefore, understanding intention to quit among youth entrepreneur may contribute not only in entrepreneurship literature but also support Indonesian government, academicians, and entrepreneurs themselves in understanding and creating ways to make young entrepreneurs sustain in entrepreneurship. Thus, this study aims to predict the relationship between personal values and intention to quit as entrepreneur with attitude toward entrepreneurship as a mediating variable in the context of young entrepeneur in Indonesia. Respondents were 150 students which collected from a private university in Tangerang, Indonesia. Respondents were collected by using purposive sampling technique. Structural equation modeling (SEM) was used to analyze the data. Results indicate that the relationships between personal values (i.e., instrumental and terminal values) and attitude are not significant, but attitude has significant impact toward intention to quit as entrepreneur. This paper provides an analysis of the data, a discussion of the findings and the directions for future research.