Abstract:
The rise of digital technology and the growth of new media bring together a modern method of religious outreach. The Islamic religious outreach or da’wah presents a business opportunity equipped with a dynamic business model whilst aiming towards the transformation of society. The objective of this research is to propose the value chain conceptual model by through the theoretical lenses of Enterprise model, Business model and Value Chain Analysis model. This research applies the qualitative research method using interview and content analysis. The innovative enterprise is found to be categorised into social enterprise and business enterprise in which its value chain activities are focused on the creation and dissemination of religious values and content. The significance of the research provides insights to optimize the business through improvement of interrelated activities.
