Abstract:

The challenge for companies is to bring the market a stream of new and improved, added value products and services that satisies customers and enables the business to achieve higher benefits and profits to reinvest in the business and continue to the life.

The successful exploitation of new ideas, incorporating new technologies, design and best practice is the key business process that enables business to compete effectively in the challenging and ever-changing environment.

Customers are the most important and critical resource of new ideas about products. And companies should take care of them and stay in touch with them. They have a lot of data and information about products, competitors, and so on. So companies should be smart and hear their sounds as a resource of new and improved ideas, to be able to satisfy their needs and wants better than competitors. In the other word the voice of customer is the best resource of new and better ideas. And new ideas are the factor of being successful in ever-changing environment.

Customer knowledge management is the way that helps companies to bring customer information, wants, and needs and in the other word their sound to the company and convert them in to most value-added products and services.

This article is going to explain customer knowledge management as a way of value creation for customers.