Abstract:

This article examined the concept of value innovation, ie. the creation of a new source of customer value through radical innovation. This concept has become a central point of strategic management over the past years and the body of literature in this context is exponentially growing. This study examined a series of past empirical literature and found that the main approach to address value innovation has been almost always from a single firm. Thus the role of cooperative strategies and a network of firms in the form of strategic alliance in this context cannot be simply overlooked. Therefore, this study conceptualized the cooperative value innovation through an intensive literature review in order to take one step further to fill the knowledge gaps in this growing strand and open up a new avenue of research for more investigations on innovations.