Abstract:

Chinese economy every year grows. Despite economic crisis, Chinese economy remains attractive for investment, which makes new and existing companies compete for market share. Such a company as Walmart, Inc. carries out its activities on the territory of China since 1996, its unit Walmart China cjmprises more than 300 sales outlets and, moreover, the company develops online commerce. The relevance of the topic is due to potential of the companies development on the Chinese market. The aim of the paper is to analyze a possille strategy of  the Walmart, Inc. company on the Chinese market.