Abstract:

The purposes of this paper are to explore the factors driving liking or sharing infographics of youths on facebook. The qualitative methodology was applied to reveal the important aspects of attractive infographics. Findings show that two crucial aspects of an infographic are its design and content. Good selection of layout, colour, charts, fonts, and images is necessary to draw youths’ attention. Useful content is also vital to make youths liking or sharing the infographic. Critical factors of successful infographics are easy to understand, wellorganized, beautiful, suitable, meaningful, distinct, attractive, and beneficial for viewers and others.