Work in Progress Research on Competitive Intelligence in Developing Economies: Malaysia Case Study

Abstract:

Competitive Intelligence program is to develop action-oriented implications for an organization. Competitive intelligence is the component of business intelligence aimed at gaining competitive advantages. The ongoing research is to look at the importance of competitive intelligence not only to developed country but to the growing developing countries as well. By having such strategies the organization can determine the direction that their competitors are taking and thus are able to better position them in the marketplace.
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