Abstract:

The article aims to present the conclusions from a review of the literature on writing differently in the area of ​​management sciences. Writing differently is a concept of creating scientific texts in an academic environment, however, contrary to the established academic tradition. Methodologists and researchers note that both the proposed structure of scientific articles and the dominant language in them impose a specific way of thinking about research problems undertaken in business schools. Moreover, they point out that the norms of academic writing require researchers to be creatures representing a blank slate, soulless and emotionless. Meanwhile, in their opinions, the originality and value of the research problems being solved are to be helped by communicating scientific content in the full context of the research experiences of the author of the text. The short article presents a reflection on the analysis of texts in which researchers declared that they were moving in the trend of writing differently. The objectives of the articles and research problems undertaken by selected representatives of this trend in management sciences are presented.