nsdlogo2016

IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Onur GUVENC, “Embedding Sustainability and Responsibility into the Marketing Curriculum,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 793-794.

Onur GUVENC, Gulmira BODAUBAYEVA, Saule Yolcu, Madina DUCHSHANOVA, “An Overview about Intelligent Transport Systems and Infrastructure in Kazakhstan,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 795-803.

Onur GUVENC, “Artificial Intelligence & Gamification for Dynamic Pricing in Retail,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 779-782.

Onur GUVENC, “Digital Marketing and Emotional Effect of the Virtual and Augmented Reality Systems,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 783-785.

Onur GUVENC, “Interactions, Relationships, and Networks are Essential Foundations of Competitive Advantage: A Comprehensive Review,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 966-973.

Onur GUVENC and Aiman KAZYBAYEVA, “The Influence of Neuromarketing Tools on Student Interest and Memory: Empirical Evidence from Kazakhstan,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 1896-1898.

Raushan ASSANOVA, Bulat МUKHAMEDIYEV and Gulnara SADYKHANOVA, “Development of innovative IT projects in the Republic of Kazakhstan within the context of human capital development,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.4927-4935.