Sabana BACKER and Suresh KOTTAYATH, “Impact Consumer Attitude Towards Purchase Intention (PI) On Green – Cosmetics in North Kerala,” Proceedings of the 40th International Business Information Management Association (IBIMA), ISBN: 979-8-9867719-0-8, ISSN: 2767-9640, 23-24 November 2022, Seville, Spain, p 231-243.
Asha M and Ajith KUMAR, “Positive Organizational Behaviour: Key to Flourishing in a Pandemic,” Proceedings of the 40th International Business Information Management Association (IBIMA), ISBN: 979-8-9867719-0-8, ISSN: 2767-9640, 23-24 November 2022, Seville, Spain, p 1624-1630.
Devika T.S. and Sreena K., “Decrypting the layers of Entrepreneurship: A Contemplation of Business Skills in Select Children’s Classics,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 261-264.
Devika S and Sreenath Muraleedharan K, “Tourists in Nepal: A Study of Travel Motivation and Consumer Behaviour in Selecting Destination,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 265-267.
Anusree M and T.G.Manoharan, “Stock Market Boom amidst the Economic Downturn: A Critical Evaluation of the Paradox,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 2238-2245.
Sariga SAJIKUMAR and N. Ajithkumar, “Positive Psychology in Marketing: A Study from Indian Marketing Context,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 2812-2820.
Sruthi SAJI and Sreelakshmi N., ”Music and Tourism: An Analysis of Music, Being a Part of Cultural Tourism,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 10550-10552.
Veena M and N Ajithkumar, ”CSR Expenditure Pattern of Indian Corporates-A Case Study of Bharat Petroleum Corporation LTD-KOCHI Refinery,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 2979-2984.
Jisha VIJAY and Indu MANISH KUMAR, ”Using an Extended Technology Acceptance Model to Explore Digital Marketing and Consumer Buying Behavior,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 6950-6960.
Shibina K.M. and P.P. Vijayalakshmi, ”Linguistic Cartography of Migration and Its Impact on The Social and Economic Spheres,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 7590-7594.
Abhimanyu Sasi Pavoor and N. Ajithkumar, ”AePS – A Step Forward: Indian Perspective,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 13257-13265.
Snehal SHETTY and Ranjany SUNDARAM, “R&D intensity, Growth and Financial Performance in Indian Drug & Pharmaceuticals firms,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 4145-4156.
Snehal SHETTY and Ranjany SUNDARAM, “Entrepreneurship and GDP Growth, Factors Impacting Entrepreneurship- Does it Depend on Stage of Economy?,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 4157-4170.