Mehmet A. PAYLAN and Buket B. SEMİZ, “Examining the Impact of The Legitimacy of Social Media Influencers on Attitude Towards the Brand and Purchase Intention from A Consumer Perspective,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 3254-3263.
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