Leila Lefi Hajlaoui and Abderrazak Gharbi, “Mesure De La Nostalgie En Marketing : Adaptation Et Test De Deux Echelles Francophones Dans Un Contexte Tunisien,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.4014-4023.
IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings.
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.