Serri FAISAL and Ghassan AL-QAIMARI, “Moderating Effects of Individualism on the Persuasive System’s Design and User’s Acceptance” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 12666-12674.
Serri FAISAL and Ghassan AL-QAIMARI, “Cultural Sensitivity to Persuasive System Design for Continued Use of Smartphone Applications,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.4904-4917.