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IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Serri FAISAL and Ghassan AL-QAIMARI, “Moderating Effects of Individualism on the Persuasive System’s Design and User’s Acceptance” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 12666-12674.

Serri FAISAL and Ghassan AL-QAIMARI, “Cultural Sensitivity to Persuasive System Design for  Continued Use of Smartphone Applications,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.4904-4917.