Servet Gura and Kriselda Sulçaj Gura, “Advergame Charachteristics As Brand Communication Tool And Its Relationship With Brand Consideration And Brand Preference,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 6669-6683.
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