Laurence LECOEUVRE and Philippe DESHAYES, “Pratiques managériales et marketing B2B dans le secteur du bâtiment, face aux enjeux de l’éco-conception : de multiples acteurs et interactions,” Proceedings of the 13th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-2-1, 9-10 November 2009, Marrakech, Morocco, p. 296-306.
Koninika Patel and Mahamouda Salouhou, “Application of Project Marketing Principles in the Field of Project Management,” Proceedings of the 12th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-1-4, 29-30 June 2009, Kuala Lumpur, Malaysia, p. 613-614.
Laurence Lecoeuvre and Koninika Patel, “Project Marketing Implementation and Its Link with Project Management and Project Portfolio Management,” Proceedings of the 11th International Business Information Management Association (IBIMA), ISBN : 978-0-9821489-0-7, 4- 6 January 2009, Cairo, Egypt, p. 496-509.
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