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IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Yasmine Alaoui, “L’identité; La Quintessence De La Démarche De Marketing Territorial Cas De La Ville De Tanger” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 10527-10537.

Yasmine ALAOUI and Rihab ABBA, “The R(evolution) of Territorial Marketing : towards an Identity Marketing,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  4935-4949.

Yasmine ALAOUI and Rihab ABBA,  “Le Marketing Territorial En Pleine (R) Evolution ; Vers Un Marketing Identitaire,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain,  p  15-30.

Fatiha Naoui-Outini and Nabil El Hilali, “Innovation Fournisseurs Un Levier De Performance Pour Les Achats : Cas Du Secteur De Location Automobile,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 4367-4375.

Fatiha Naoui-Outini Et Adeline Siau, “Le Management Achats et Processus de Sélection des Fournisseurs « connus ou inconnus » : Cas CIRC Energie,” Proceedings of the 28th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-8-3, 9-10 November 2016, Seville, Spain, p.4057-4071.

Mona Benchouikha et Majid Kaissar El Ghaib, “Le profil du dirigeant à l’horizon 2025: Une étude préliminaire sur le cas du dirigeant Marocain,” Proceedings of the 23rd International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-2-1, 13-14 May 2014, Valencia, Spain, p.2021-2035.