IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
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List of Publications

Mbwidifu Patience GANA, “How Artificial Intelligence Affects Marketing Strategy Implementation: Systematic Literature Review (SLR) Approach,” Proceedings of the 43rd International Business Information Management Association (IBIMA), 2767-9640, 26-27 June 2024, Madrid, Spain, p 398-406.

Mbwidifu Patience GANA, “An Assessment of Disruptive Innovation in the Automobile Production Industry: Quantitative Research,” Proceedings of the 43rd International Business Information Management Association (IBIMA), 2767-9640, 26-27 June 2024, Madrid, Spain, p 407-415.

Henry Odigie Isaiah and Asunmo Olakunle Olayide, “The Effect of Outsourcing on Business Operations,” Proceedings of the 42nd International Business Information Management Association (IBIMA), 2767-9640, 22-23 November 2023, Seville, Spain, p 1813-1822.

Henry Odigie Isaiah and Asunmo Olakunle Olayide, “The Effect of Insourcing Strategy on Organizational Savings,” Proceedings of the 42nd International Business Information Management Association (IBIMA), 2767-9640, 22-23 November 2023, Seville, Spain, p 1823-1829.

Gbenga Fapohunda and Asunmo Olakunle Olayide, “The Effect of Strategic Operational Effectiveness Analysis of Crowdsourcing Initiatives,” Proceedings of the 42nd International Business Information Management Association (IBIMA), 2767-9640, 22-23 November 2023, Seville, Spain, p 1830-1837.

Gbenga Fapohunda and Asunmo Olakunle Olayide, “The Effect of Integration on Business Strategies,” Proceedings of the 42nd International Business Information Management Association (IBIMA), 2767-9640, 22-23 November 2023, Seville, Spain, p1838-1845.