Annaelise Fritz MACHADO, Bruno Barbosa SOUSA, Luciano Cardoso MELLO and Daniel Vieira do CARMO, “The Role of Sensory Marketing in The Rock in Rio Brasil Event and The Tourist Dynamics of The Destination,” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 9824-9833.
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