University Research by Country
University Research Web Pages

IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2560 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Ioseb GABELAIA and Vivian TRACY, “The Relevance of Integrating Classical and Operant Conditioning Psychology in AI-driven Marketing: A Quantitative Research,” Proceedings of the 45th International Business Information Management Association (IBIMA), 2767-9640, 25-26 June 2025, Cordoba, Spain, p 1929-1939.

Ioseb GABELAIAn and Vivian TRACY, “Exploring Marketing’s Dual Role in Shaping Consumer Desires and Constructing Modern Wants with Conditional Psychology in Marketing: A Qualitative Research,” Proceedings of the 44th International Business Information Management Association (IBIMA), 2767-9640, 27-28 November 2024, Granada, Spain, p 1165-1179.

Ioseb GABELAIA and Joseph BOYCE, “Exploring Climate Resilience in Luxury Real Estate Developing with Integrating Sustainable Practices and Assessing Real-world Impact: A Qualitative Approach,” Proceedings of the 44th International Business Information Management Association (IBIMA), 2767-9640, 27-28 November 2024, Granada, Spain, p 1447-1460.