IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
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List of Publications

Ioseb GABELAIAn and Vivian TRACY, “Exploring Marketing’s Dual Role in Shaping Consumer Desires and Constructing Modern Wants with Conditional Psychology in Marketing: A Qualitative Research,” Proceedings of the 44th International Business Information Management Association (IBIMA), 2767-9640, 27-28 November 2024, Granada, Spain, p 1165-1179.

Ioseb GABELAIA and Joseph BOYCE, “Exploring Climate Resilience in Luxury Real Estate Developing with Integrating Sustainable Practices and Assessing Real-world Impact: A Qualitative Approach,” Proceedings of the 44th International Business Information Management Association (IBIMA), 2767-9640, 27-28 November 2024, Granada, Spain, p 1447-1460.