Amira Trabelsi Zoghlami, Karim Ben Yahia, Soukeina Touiti and Mourad Touzani, “Bouche-a-Oreille Electronique Négatif et Boycott : Rôle de la Culture,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.3427-3442.
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