Salma-Inès Daou, Adel Karaa and Amira Trabelsi-Zoghlami, “Publicité Rhétorique Versus Non Rhétorique: Quel Effet Sur L’imagerie Mentale ?,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p 2438-2444.
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