Chi Bo WONG, Ka Li Kelly WONG, Wing Yan WONG and Hing Cheong NG, “The Moderating Effect of Relationship Termination Costs in the Link between Relationship Commitment and Intention to Stay: An Empirical Study of Self-Financed Tertiary Education Institutions in Hong Kong,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 6530-6543.
Chi Bo Wong, Ka Li Kelly Wong, Man Ho Wong and Man Kwan Wong, “Switching Barriers That Help Retain Online Retail Banking Users: A Study of Basic and Advanced Users,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p.2956-2969.
Chi-Bo Wong and Joseph M. Mula, “The Moderating Effect of Switching Costs on the Customer Satisfaction-retention Link: Retail Internet Banking Service in Hong Kong,” Proceedings of the 11th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-0-7, 4- 6 January 2009, Cairo, Egypt, p.1773-1781.