İrem AKSOY and Tugba TUGRUL, “Sustainability Communications of Fashion Brands on social media: Central Themes and Consumer Responses,” Proceedings of the 39th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-8-8, ISSN: 2767-9640, 30-31 May 2022, Granada, Spain, p 672-677.
Tugba ORTEN TUGRUL, “Retail Goods Brands’ Importance in Live Music Venue Preference,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 3446-3450.
Tugba Orten TUGRUL, “Extending Sustainable Business Model Archetypes with a Stakeholder Value Creation Perspective,” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 8132-8138.
Tugba ORTEN TUGRUL, Jaewon JANG and Fatma Nur AVCI, “Consumer Responses to Multiple Celebrity Endorsement Advertising: A Self-Schema Matching Approach” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 3371-3376.
Kanan KARIMLI and Tugba ORTEN TUGRUL, “Pursuing Energy Sustainability in Azerbaijan” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 3440-3449.
Tugba Orten Tugrul and Muhammad Taqi, “Construal Level Theory Approach to Mixed Emotions of Brand Hate and Brand Love,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 515-523.
Tugba Orten Tugrul and Baran Olekli, “Using Sales Promotions for Building Favorable Customer Perceptions of Electricity Retailers in Turkey,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 543-549.