Sanja PFEIFER, Marina STANIC and Djula BOROZAN, “Students’ Intentions for Going Green – Extending the Pro-environmental Theory of Planned Behavior,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 1009-1017.
Ana PAP, “Who are loyal voters? – Implications for Political Marketing,” Proceedings of the 35th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-4-0, 1-2 April 2020, Seville, Spain, p. 16472-16480.
Ana ŽIVKOVIĆ, Ivana FOSIĆ and Ana PAP, “Internal Marketing – the Bridge between Marketing and Human Resource Management” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 5777-5784.
Jelena FRANJKOVIĆ, “Exploring the Relationship of Reflective Retail Price Image, Store Patronage and Purchase Intention” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 6621-6630.
Davor DUJAK,“Retail Distribution System Change: Causal Analysis,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.4133-4148.
Dina LIOVIĆ, Dražen NOVAKOVIĆ and Sofija TURJAK, “Risk Aversion as Decision Making Factor in Mental Accounting Phenomenon,” Proceedings of the 33rd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-2-6, 10-11 April 2019, Granada, Spain, p.8239-8249.
Ana Pap, Karla Bilandžić and Marija Ham, “Reducing Political Apathy Using Political Marketing – The Role of Media,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 579-589.
Dario ŠEBALJ, Josip MESARIĆ and Davor DUJAK, “Analysis of Natural Gas Trading System in Croatia: A Preliminary Research,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 1524-1535.
Nataša ŠARLIJA and Sanja PFEIFER, “Direct and Indirect Effects on SMEs Growth: The Case of Croatia,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 3170-3183.
Davor DUJAK, Marta BOTKULJAK and Jelena FRANJKOVIĆ,”The Influence of Grocery Store’s Space Determinants on Impulse Buying Tendency,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 4796-4806.
Sanja PFEIFER, Nataša ŠARLIJA and Ivana VUKOVIĆ, “Interaction of Task Conflict, Relationship Conflict and Job Satisfaction,” Proceedings of the 32nd International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-1-9, 15-16 November 2018, Seville, Spain, p 4548-4557.
Marija Ham, Ana Pap and Helena Štimac, “Applying the Theory of Planned Behaviour in Predicting the Intention to Implement Corporate Social Responsibility,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 6544-6553.
Dina Liović and Dražen Novaković, “Mental Accounting: The Framing of (Ir)Rational Economic Decisions,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p.3475-3484.