Kauno Kolegija University of Applied Sciences, Lithuania

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List of Publications

Ioseb GABELAIA and Vivian TRACY, “The Relevance of Integrating Classical and Operant Conditioning Psychology in AI-driven Marketing: A Quantitative Research,” Proceedings of the 45th International Business Information Management Association (IBIMA), 2767-9640, 25-26 June 2025, Cordoba, Spain, p 1929-1939.

Ioseb GABELAIAn and Vivian TRACY, “Exploring Marketing’s Dual Role in Shaping Consumer Desires and Constructing Modern Wants with Conditional Psychology in Marketing: A Qualitative Research,” Proceedings of the 44th International Business Information Management Association (IBIMA), 2767-9640, 27-28 November 2024, Granada, Spain, p 1165-1179.

Ioseb GABELAIA, “The Role of Artificial Intelligence and Social Media in Strengthening Relationship Marketing for Better Customer Satisfaction,” Proceedings of the 43rd International Business Information Management Association (IBIMA), 2767-9640, 26-27 June 2024, Madrid, Spain, p 1255-1267.

Nuno Lage, Wilfred L. Tchasse S. And Carlos R. Cunha, “Motivational Factors: Why Students Choose Kauno Kolegija as a Mobility Destination,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p.5170-5184.