Benoît Meyronin and Annie Munos, “Une lecture de l’innovation de service par le concept d’hybridation: Le cas de Bercy Village,” Proceedings of the 20th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-9-0, 25-26 March 2013, Kuala Lumpur, Malaysia, p. 1053-1065.
Annie MUNOS, “Technologies de l’information et marketing des services : L’émergence de nouveaux paradigms,” Proceedings of the 13th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-2-1, 9-10 November 2009, Marrakech, Morocco, p.1697-1708.
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