Syahida Hassan, Suzana Zambri, Mohd Khairudin Kasiran, Mohamad Tarmidi Mahli, Nor Farzana Abd Ghani and Muziah Muhammad, “Establishing Trust through Quality Content:A Preliminary Study of Malaysia E-Commerce Blogs,” Proceedings of the 16th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-5-2, 29-30 June 2011, Kuala Lumpur, Malaysia, p 970-979.
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