Claire Gauzente, Ashok Ranchhod, and Calin Gurau, “Mobile Marketing and Consumer Understanding: A Pilot Study,” Proceedings of the 6th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-5-0, 19- 21 June 2006, Bonn, Germany, p. 638-645.
IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings.
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.