Mustapha Zghal and Sonia Ktari Alioui, “L’Impact de la Mise en Scène de l’Emotion Dans la Publicité Selon le Profil Psychologique des Récepteurs,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1230-1248.
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