Menna ABDELSHAFAY, Ahmed Yehia EBEID, Kenji YOKOYAMA and Mahmoud Mohamed FAWZY, “Consumer Animosity and Boycott Dynamics in Emerging Markets: Quantitative Research from Egypt,” Proceedings of the 44th International Business Information Management Association (IBIMA), 2767-9640, 27-28 November 2024, Granada, Spain, p 1319-1330.
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