Orathai Aukarapattanakul, Prasit Jitpunya, Wuttinun Leelayudth, and Teeranan Nandakwang, “Quality Improvement in CRM System using QFD,” Proceedings of the 8th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-7-4, 20- 22 June 2007, Dublin, Ireland, p.235-240.
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