University Research by Country
University Research Web Pages

IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Achraf DADOUH and Zineb LAHMIDI, “Perception of User Experience on Youtube with Regard to Advertising: ‘A Moroccan Exploratory Study,” Proceedings of the 43rd International Business Information Management Association (IBIMA), 2767-9640, 26-27 June 2024, Madrid, Spain, p 343-351.

Salma NASSIM and Samira TOUATE, “Soukinage” Practices in The Medina of Fez in The Light of Consumer Culture Theory,” Proceedings of the 42nd International Business Information Management Association (IBIMA), 2767-9640, 22-23 November 2023, Seville, Spain, p 770-773.

Mohamed ALAMI, “Information Technology Innovation for The Performance of Moroccan Companies: A Qualitative Study,” Proceedings of the 41st International Business Information Management Association (IBIMA), 2767-9640, 26-27 June 2023, Granada, Spain, p 384-394.

Khalid HIDANI and Zakia EL YAMANI, “Vers Une Conceptualisation des Déterminants Du Choix Du Partenaire Stratégique Dans Une Perspective Du Tourisme Durable,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 6092-6102.