Elena S. Kiseleva , Vasily V. Yeryomin, ElenaV.Yakimenko, Sergey V. Berkalov and Inna V. Krakoveckaya ,” The Essence, Purpose and Principles of Marketing Relationships “Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p. 2909 – 2915 .
IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings.
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.