IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
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List of Publications

Luis A. PAREDES ALMONACID, Anthony J. CISNEROS HARO and Liset S. RODRIGUEZ BACA, “Augmented Reality in Business Marketing. A Systematic Review of Literature from 2016 – 2021,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 6122-.6134.

Jhonatan GALLARDO-ALCANTARA, Gerson NAPA-FUENTES, Javier GAMBOA-CRUZADO, Edward RUBIO-LUNA VICTORIA, Alberto ALVA-ARÉVALO, Caleb RÍOS-VARGAS and Mauro CRUZADO-VIERA, “A Systematic Literature Review on Business Intelligence from A Decision-Making Perspective,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 5576-5590.

Eduardo Jesusi-Venturo, Javier GAMBOA-CRUZADO, Augusto HIDALGO-SÁNCHEZ, Ivar FARFÁN-MUÑOZ, Óscar ALCÁNTARA-MORENO, Ronald PÉREZ-SALCEDO, Cecilia GARCIA-RIVAS PLATA and Esteban MEDINA-RAFAILE, “Business Intelligence for Decision Making in Niubiz Customer Retention Operated by Comdata Company: A Case Study,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 6156-6168.

Yojan FELIX-CARHUANCHO, Jean FRANCIA-LAGUNAS, Javier GAMBOA-CRUZADO, Jorge MAYHUASCA-GUERRA, Juan PACHECO-TORRES, Alberto ALVA-ARÉVALO and Caleb RÍOS-VARGAS, “A Systematic Review of Business Intelligence Technology for Decision-Making,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 7162-7174.

Sebastián SEGURA-BIEBERACH, Diego TAFUR-LOZANO, Rosalynn FLORES-CASTAÑEDA, María ACUÑA-MELÉNDEZ, Sandro OLAYA-COTERA and Elba ANDRADE-DÍAZ, “Sistema de información en PYMES: Una Revisión de la Literatura Científica en los Últimos 10 Años,” Proceedings of the 37th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-6-4, 30-31 May 2021, Cordoba, Spain, p 9710-9721.

Hugo GONZÁLEZ and Aracelly RUBIO, “Algunas Tendencias Sobre El Proceso De Enseñanza-Aprendizaje En Derecho Some Trends on The Teaching-Learning Process in Law,” Proceedings of the 36th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-5-7, 4-5 November 2020, Granada, Spain, p 11124-11142.